The 3 S’s – user friendliness, sociability, and protection – are a great foundation for dating internet site. So just why will it look like a lot of web sites are mysteriously missing out on all of them from their company plans?
Type LikeBright, an innovative new dating website based in Seattle that aims to purge deception from the online dating sites scene. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman tend to be determined meet up with it. The trio came across while their studies at Harvard, and chose to found LikeBright in 2010 included in the TechStars, a company that phone calls itself the “# 1 startup accelerator in this field,” program in Seattle.
Their particular objective, as explained to Aislyn Green of TechFlash.com, actually complex: “LikeBright is a TechStars Seattle business attempting to generate online dating simple, personal and not harmful to women.” Females every where – and lots of guys – complain about the insufficient confidence and widespread sleeping that troubles online dating services. For most, it’s become such an issue which they’ve given up on online dating sites entirely and only returning to the standard methods of dating they’d as soon as denied, like meeting through buddies or at social gatherings. LikeBright will combat this issue by “developing a dating layer on fb to simply help women meet men and women through the people they trust.”
The inspiration for LikeBright originated personal expertise. Sonya had been pushed by a desire to assist this lady feminine pals navigate the sometimes-dangerous arena of online dating sites, and desired to place focus on the difficulties, frequently overlooked, that ladies worry about in terms of on the lookout for really love using the internet. Ron, a regular traveler, ended up being stimulated to create a site that came across their nomadic needs, and Nick discovered of the value of satisfying a night out together through some body you count on whenever a lady buddy launched him to his girlfriend.
Before making the website, the trio done 50 real time interviews with women who wanted to discuss their unique encounters with internet dating. The reactions they obtained ranged from entertaining on the horrifying, like “Everything appeared good. Then the guy requested myself if I smoked meth” and “he had been 11 and that I was required to drive him house. He’d walked all the way across town.” Determined that world lacked a dating site that leaves women initial, LikeBright was created.
LikeBright is committed to generating an environment built on the 3 S’s. Signing up for the site is not difficult: it will take half a minute to join up via Facebook Connect. This site promotes sociability through providing customers a social framework for your singles they see and allowing them to communicate with pals – connected or otherwise not – on the internet site. And it is safe: ladies may use LikeBright anonymously, and every man on the internet site is actually vouched for.